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Sample angles · sorted by fit
fit
Talking head + text overlay · TikTok · 38s · Low effort
“You're not indecisive. You're just running a 40-hour meeting inside your head.”
Reframes a personal flaw as a systems problem, which reliably out-performs advice-first openings on short-form.
Voiceover + b-roll · Instagram Reels · 26s · Medium effort
“I made a four-thousand-dollar call in ninety seconds and I'd do it again.”
Concrete number plus a live demonstration converts a soft topic into proof, which travels further on Reels than explanation.
Listicle, hard cuts · YouTube Shorts · 45s · Low effort
“Some decisions deserve your worst effort. Here are four.”
Permission-giving lists retain well because each item resets attention, and 'do it badly' is counter-intuitive enough to hold.
Story, single take · LinkedIn · 1m 10s · Medium effort
“I let seven people vote on a hire. It cost us nine months.”
Public post-mortems perform disproportionately well on LinkedIn, where credibility comes from admitting cost, not from advice.
Whiteboard explainer · YouTube long-form · 6m · High effort
“Every framework you've saved has failed for the same structural reason.”
Lower ceiling on reach, but this is the piece that converts casual viewers into people who trust you enough to buy.